Apr 27, 2022
In Business Forum
After all, they are electric scooters, which are also Special Database shared. Efficient use, so more environmentally friendly than if everyone had their own scooter. However? But that turns out to be different. Partly because buses have to drive around, which constantly replace the batteries. And because users handle the shared scooters carelessly, so Special Database that they are replaced much faster than scooters owned by an individual. Oops, not as green as the color of the devices suggests. Felix scooters in Amsterdam. Complaints to the Advertising Code Committee Complaints were therefore submitted to the Advertising Code Committee in 2021 about the advertisements and Special Database expressions on the website. Both Felix and GO used words such Special Database as 'sustainable' and 'green'. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice. That claim is too absolute and, according to the Environmental Advertising Code, that is not allowed Special Database just like that. It must then be possible to prove and be very well substantiated. Also read: Sustainable communication without greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible. How green is an electric bicycle? An electric scooter is therefore not so green because of the battery and these advertisements are Special Database not allowed because they are too absolute. But what about an electric bicycle and the statement 'nothing rides cleaner'? Gazelle used this in a commercial, in which Special Database the cyclists cycled between cars that were standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make. According to the Advertising Code Committee, this was not enough. There was no obvious exaggeration and the statement Special Database was too absolute. It is not the cleanest means of transport there is. According to the Advertising Code Committee, it was not clear enough that Gazelle intended to make a comparison between cars and electric bicycles. Can you fly green? “With Green Airlines you fly climate-conscious! Per passenger, more emissions are offset than Special Database are caused.” Sounds great! Away with flying shame. Books that trade.